From Sea Air to Open Country: The Story Behind Salty Surf & Co.

There is something about New Zealand life that stays with you.

It is the sea air on a cold morning.
The sound of waves rolling in before the day begins.
The long grass along a country fence line.
The smell of wet bush after rain.
The quiet pull of open space.

Salty Surf & Co. began with the coast — with beach towns, surf days, family memories, and the kind of relaxed clothing you reach for again and again. Simple pieces. Quality garments. Designs that feel easy to wear and connected to a New Zealand way of life.

But New Zealand is not only coastline.

It is also farmland, back roads, bush tracks, hunting huts, river valleys, and frosty mornings when the hills feel still and wild.

That is where Roar & Hunted comes in.

Roar & Hunted is a natural extension of Salty Surf & Co. It carries the same focus on comfort, quality, and understated design, but with a stronger outdoor edge. It is inspired by the country side of New Zealand life — the places beyond the beach, where the land opens up and the pace feels slower.

The Roar & Hunted hoodie was designed for those who feel at home outdoors. It is for early starts, cold evenings, weekends away, farm fences, gravel roads, and quiet moments looking out across open country.

The design has a rugged but simple feel, with a warm cream print on an earthy hoodie base. It is bold enough to stand out, but still relaxed enough for everyday wear.

At Salty Surf & Co., we are proud to be a small New Zealand brand. Every design is considered carefully — from the artwork and garment colour through to print size, placement, and how the piece will actually be worn.

We are not trying to be fast fashion. We want to create clothing that feels good, lasts well, and means something to the person wearing it.

Whether your life is closer to the beach, the bush, the farm, or somewhere in between, our aim is simple:

To create quality clothing inspired by New Zealand living.

Coastal.
Outdoor.
Grounded.
Made for real life.

Salty Surf & Co.
Beyond the Break.