The sound of the waves, the salt in the air, the feeling of sand under your feet — it's where we feel most at home. That's where the idea for Salty Surf & Co. was born.
What started as a dream over three years ago has finally come to life — a family collaboration built on our shared love for the coast and the simple, relaxed lifestyle that comes with it. I'm Julie, and alongside my daughter Nickie (a lawyer) and my son Luke (a computer engineer), we've poured our hearts into creating something that feels like home: timeless, coastal-inspired clothing made for comfort, quality, and connection.
We live between Cooks Beach, Whangamatā, and Ōhope Beach — three of New Zealand's most iconic coastal spots. Each place holds a piece of our story. Mornings filled with surf, long walks on golden sand, and evenings watching the sun sink into the horizon — these are the moments that inspire every design.
For me, Salty Surf & Co. is about more than just clothing. It's about celebrating the lifestyle we love — slow days, salty hair, and that feeling of belonging to something bigger than yourself: the ocean. Every piece we create is made with care using the best materials we could find — right here in New Zealand.
After three years of planning, designing, and refining, we're so excited to finally share it with you. Whether you're chasing waves, soaking up sunshine, or just dreaming of the coast, we hope our pieces bring a bit of that salty, sun-soaked feeling into your everyday life.
From our family to yours — welcome to Salty Surf & Co.